Much to the chagrin of the tournament's organiser, the LPGA, and its sponsor Nabisco, this elite event has become a sapphic debauch writ large, as lesbians from all over America converge in the The LPGA’s first priority was to its entire membership and sponsors.” Jones, 59, came out in 2004, after Olivia, a travel agency that catered to lesbians, offered her an endorsement deal.